Prepared for Cytidel
You are raising in September. Sales-led got you to 4x pipeline coverage. The next move is a marketing-led engine on top of it, one that is already producing measurable pipeline and a category you own by the time the raise opens, and that runs without eating the founder's week. Not agency activity you rent: a demand system you own, built on your own data and wired to pipeline from day one.
An owned system on your own data, the moat a competitor cannot copy. Not rented posts and ads that stop the day the retainer does.
Every lead scored to your ICP and traced to source, from week one. A dashboard your board and your investors read without translation.
Jill owns the rhythm, Matt Conlon gives one protected hour a week, and automation carries the grind. The reason these engagements fail, solved up front.
Turn LinkedIn and X from a sales tool into demand. Most of your buyers, 70 to 80%, are on X.
Score your buyers by who is actually engaging, wire every touch back to a source, and put the founder where the right people already are. Ad spend is a workshop decision, run by you or a specialist.
I built the CRM behind Beachhut's own pipeline. It scores every contact on email, LinkedIn and calendar signal, so outreach starts with the warmest. 305k messages read, 67% enriched.
Rank on Google, and get named when a CISO asks ChatGPT or Claude who leads on exposure. Gary has a head start here.
Ship the plumbing the models read (llms.txt, allow-listed bots, JSON-LD, answer-shaped pages), then watch the AI answers each week and fix what is missing.
I built a tool that asks Claude and Gemini 19 buyer questions and flags when a competitor gets named instead of the client. It runs for Beachhut and Inference, on top of 22,000 structured pages I generated.
Rebuild the site as a lead engine, not a brochure. Your team does the build.
I design the structure, the capture points and the tracking, and project-manage it alongside the campaigns. Your team builds the front end.
I shipped inferencehq.com, the Manna coverage dashboard (6,254 articles) and the /live BD platforms, all on Cloudflare because corporate firewalls block Vercel, with server-side analytics and forms writing straight to the database.
Every lead scored against your ICP and tied to where it came from. Reporting your board and your investors trust.
One dashboard that captures, scores, attributes and reports, wired from the first week so nothing gets guessed after the fact.
Running today for Beachhut, Inference and Manna: it tracks opens, clicks, which slide someone reached, sorts replies automatically, and scores every contact. Cytidel would be the first to aim it at MQLs.
You are 51 days ahead of CISA on live exploits. Turn that feed into content people find and cite.
Build a standing index off your feed, keep it current, and publish it so Google and the AI models read it. That is the piece competitors cannot copy.
I built Guinndex, Ireland's pint-price index, from nothing. An AI agent I built phoned 3,000 pubs for the data, 22,000 pages, Tech.eu covered it. The same build made gasindex (170,000 US stations) and a UK dataset of 30,399 clean leads.
Personas from your ICP signal, the messaging and the category themes, an AEO baseline on top of Gary's work, and the dashboard live.
LinkedIn and X go live, the first data-led piece is published and pitched, and the website blueprint starts as a parallel stream.
MQLs landing and attributed, budget moved to what converts, and a phase-gate review that doubles as your raise-readiness evidence.
How it feeds the raise
By September you walk into the round with measurable MQLs, a category you visibly own, and a dashboard that is itself an investor asset. The engine and the fundraise are the same motion, which is the point.
The honest bit
Two things we will not overclaim. We have not yet booked an MQL-lift number for a marketing client: the instrumentation is built and running, and Cytidel would be the first to point it at MQL, measurable from week one. And cyber is a new sector for us. Everything in the proof column above is built and live today.
Boundaries, stated plainly. Paid and social ad buying: decided together in the opening workshop, executed by your team or a specialist. Website: we design and project-manage the redesign; your in-house team builds the front end, exactly as your SoW sets out.
The cost
Phase One: 12 weeks, UK, roughly two days a week (€24,000), reviewed at the phase gate. Phase Two scales the playbook to the US. You commit one phase at a time and earn the next by delivering this one. Exclusive of VAT; the paid decision is made in the opening workshop.
Who
Next
A scope-alignment workshop to confirm the market (UK, or Netherlands and Nordics), personas and MQL targets, then kick off. Decision by mid-July, start end of July, in step with your plan.