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Beachhut

Prepared for Cytidel

Demand Engine

A digital marketing and AEO engine, built to generate demand.

July 2026

How we see you

A proven sales motion, and a second engine to build.

4x

Pipeline coverage

A disciplined sales-led H1 has you at 4x pipeline coverage to budget and 2x to forecast. The foundation is proven. Now you add a second, MQL-led engine on top of it.

90%

ICP signalling

Roughly 90% ICP signalling accuracy into pipeline. The buyer data to build a digital motion backwards from real demand, not guesswork, is already in hand.

5x

The UK cyber market

The UK spends roughly 5x what France, Germany and the Benelux spend combined on new cyber technology. The right beachhead to prove the engine before the US.

AEO

The opening

The single biggest lever for ranking on Google and the answer engines is authoritative content and references. Almost no one in cyber is building for AEO yet. That gap is the opening.

The Ask

Add the second engine. Make it measurable.

FIRST: BUILD

Co-design the channel plan, then build the engine underneath it.

We co-design the full plan across LinkedIn, X and search, then build and run what is ours: AEO, the MQL lead engine and dashboard, data-to-content, and the website as a conversion surface your team builds. Paid and social execution sits with your team or a specialist; every lead we drive is attributed to source from week one.

THEN: SCALE

Scale the proven playbook to the US.

Once the UK engine produces measurable MQLs, extend it to the US with localised messaging and unified reporting, and hand Cytidel an always-on agent that sustains the motion between campaigns.

The Approach

Four parts. One measurable engine.

01 · AEO

Answer-engine optimisation

Structure the content, site and data so ChatGPT, Perplexity, Claude and Google AI cite Cytidel when a CISO asks who leads on exposure. The 2025-and-beyond discipline most agencies do not yet do.

02 · Lead engine

MQL engine and reporting

A lead engine wired to a live dashboard: every MQL captured, scored against your ICP and attributed to source. The marketing tool that doubles as investor-ready evidence.

03 · Content

Data to content

Your live feed of vulnerabilities and threat activity turned into proprietary, data-led content and an ownable index only Cytidel can publish. Content that earns links and ranks.

04 · Website + agent

The website as a lead engine

We architect the 360 redesign as a conversion surface (IA, CTA hierarchy, MQL capture, tracking); your in-house team builds it. Plus an always-on agent that sustains presence between campaigns.

Pricing & KPIs

One engine. Priced to the intensity.

€8k / month

The engagement

A focused build at roughly two days a week, mirroring your SoW. €24,000 for the twelve-week first phase, reviewed at the phase gate before the US scale-up. Exclusive of VAT.

WHAT THE ENGINE COVERS

  • ◆  Channel plan co-design across LinkedIn, X and search
  • ◆  AEO strategy and implementation
  • ◆  MQL lead engine and reporting dashboard
  • ◆  Data-to-content engine and an ownable index
  • ◆  Website blueprint and lead-engine architecture (you build)
  • ◆  An always-on agent to sustain presence
  • ◆  Fortnightly reporting and a phase-gate review

WHAT WE COMMIT TO

MQLs, attributed

MQL volume by channel from week one, scored against your ICP, every lead traced to source in the dashboard.

Answer-engine visibility

Cytidel cited by the LLMs on exposure and vulnerability prioritisation, with ranking movement on priority buyer-journey terms.

Website conversion

Campaign-traffic-to-MQL conversion once the redesign ships, with full funnel analytics from entry to capture.

Indicative pricing, subject to final scope. Fees quoted exclusive of VAT. Paid and social ad operations are left to a specialist or your team. The PR and category programme is a separate, parallel proposal.

About Beachhut

15 years inside tech.

Beachhut, founded in Dublin by Paul Hayes, with Prime Directive AI as its technology partner. Now in London, Belfast and Amsterdam.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Matt Cortland

Matt Cortland

Technology and Growth Lead, Prime Directive AI

Lead London
Paul Hayes

Paul Hayes

Founder, Beachhut PR

Dublin
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date and contract. 3Scope-alignment workshop: confirm the market (UK, or Netherlands and Nordics), personas and MQL targets. 4Access to analytics, Search Console and Gary’s SEO groundwork. 5Kick-off: personas from your signalling, AEO baseline, dashboard live.